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Learn How to Set White Balance for Video

by Christine Smith • 2024-01-11 10:28:54 • Proven solutions

Captured a fantastic video of a sunset on your holiday, but alas, the colors do not look perfect?

If this has happened with you too, it's not you to be blamed, but the white balance. In simplest terms, white balance decides the warmness or coolness of the colors in your video to perfect balance. Though cameras have features for auto-balancing of White Balance, the result may not be appropriate all the time. Thus, to get those ideal videos, the White Balance adjustment is significant. The topic will help you know in detail about White Balance in videography, its use, setting, and other options for the adjustment.

Part 1: What is white balance in the video?

White balance is a feature that is used by digital cameras to balance the color accurately. The way the white color looks in different lighting conditions defines and affects the hue of the other colors in the video. So, to avoid a certain hue over your videos, the correct White Balance settings are critical. White Balance adjusts the sensitivity of the color to match the present lighting conditions. On a color temperature scale, there is a fixed measurement for all the lights, and this scale is termed as Kelvin scale, where all the light colors are measured. Lower is the Kelvin number, warmer the light source, and with a higher number, the light source becomes cooler.

The majority of the time, the camera can analyze and record the scene as they appear in real life and with the right colors. But there are several situations when the camera cannot identify whether the colors are warm or cool. For instance, whites in the candlelight shot may appear to be yellow or orange, and when it is cloudy, the cameras may record white as light blue. These hues over the video appear due to inappropriate White Balance.

Part 2: Why do we set the white balance in videography?

To make your video look perfect in every frame, proper adjustment and setting of White Balance is very important. The correct settings ensure that the video colors are captures which are natural to the human vision.

When you move from one sunlight to indoor light, your brain and eye will automatically adjust the light and color, but this is not the case with the cameras. So, you need to tell your cameras what you want them to consider white.

We have shortlisted the key benefits and importance of White Balancing as below.

  • While moving between different light conditions and locations, it is essential to set the white balance to get the right colors in a scene.
  • When you wish to make a video scene soft or cool as per your requirements, you can trick the white balance settings of the cameras to get the desired results.
  • Using the correct white balance will help you get the actual colors in your video and help you understand more about the lighting conditions and colors.
  • Settings the correct white balance before recording the video will save a lot of time during the editing process as you would not have to make any changes to the colors.

Part 3: What are white balance settings in the camera?

There are several settings for white balance present in a camera, depending on the model and the make. We have shortlisted some of the major ones as below.

  • Automatic White Balance (AWB) The white balance settings are done automatically using this feature. Using the white point that is most appropriate is decided by the camera. The function works when the light temperature ranges between 3000K and 7000K.
  • Tungsten setting- This setting is appropriate for tungsten lamps where yellow light is emitted. The setting is used for artificial lighting, having a light temperature of around 3200K.
  • Daylight setting: This setting works best in sunlight when the temperature ranges around 5200K.
  • Cloudy setting: When it is hazy or the sun is behind the clouds, this is the perfect setting to use. The setting works with a temperature of around 6000K.
  • Shaded setting - When the video has to be made in a light shade having a temperature around 7000K, this setting can be used.
  • Custom White Balance- Using this setting option, a particular scene area is defined as white, and accordingly, the camera adjusts and shifts all other colors of the scene.
  • Kelvin settings- Using this feature, the color temperature can be set, and accordingly, the video colors are recorded.

white balance settings

Part 4: How do I manually white balance videos on camera?

Though Auto White Balancing is convenient and works great for beginners, it does not yield the best results and has color-shifting, especially when there are mixed light sources. So, if you are looking to record a professional-looking video, it is advisable to manually adjust the white balance according to the lighting conditions.

The manual adjustment has to be done when there is a change in the lighting conditions, like morning and evening, indoors and outdoors, room with different lights, and more. The camera should support the manual adjustment of the white balance.

Steps on how to set white balance manually on the camera:

On your camera having the white balance function, switch on the related button.

  1. The correct filter should be used if there is a filter wheel on your camera or if you are using the add-on filter.
  2. Next, you need to face your camera towards a pure white subject so that when you see through the viewfinder, the majority of the view is white. It is recommended to use a non-reflective, matte subject.
  3. Next, adjust the exposure and the focus of the camera and then by pressing the button or using the switch, activate the white balance. In a few seconds, the process will be completed, and there will be a message or an icon for the same on your viewfinder.

Till you perform another white balance, the camera will retain the present settings.

white balance videos

Part 5: How to set the white balance for video in one click? [Easiest!]

Setting Auto White Balance on your camera may not result in desired video quality, while manual adjustment requires technical know-how of the process. So, if you are looking for a simple and quick-to-set white balance of your videos, Wondershare UniConverter (originally Wondershare Video Converter Ultimate)works as a great tool. Using the software on your Windows or Mac, you can adjust the white balance of the video's post-recording. The steps are quick and straightforward and can be performed even by amateurs.

Wondershare UniConverter is a complete video toolbox supporting a wide range of useful functions. A myriad of editing options is supported by the software, including adjustment of the white balance. The preview option of the program lets you check how your video will appear.

Key features of the software:

  • Adjust the white balance of videos in a few simple steps
  • Preview the video before processing
  • Add local videos as well as directly from your camera
  • Videos in almost all formats supported
  • Other editing features include crop, trim, cut, adjusting brightness, contrast, saturation, and more
  • Additional features include video conversion in over 1000 formats and devices, video download from over 10,000 sites, DVD burning, screen recording, and more

Steps on setting white balance for video using Wondershare UniConverter

Step 1Add video from the camera at Wondershare UniConverter

Launch the software and choose the Video Converter tab from the main interface. Expand the drop-down menu at Add Files and select Add from Camcorder. The videos present on your connected camera will appear. Choose the desired video for the adjustment.

Add video from the camera at Wondershare UniConverter

Step 2Adjust White Balance

The added video will appear on the software interface with details and a thumbnail image. Click on the Effect icon under the thumbnail image. A pop-up window will open. Under the video Effect, move the slider at the White balance to adjust as required. You can preview the video in the Output Preview section. When satisfied with the settings, click on the OK to confirm.

Adjust White Balance

Step 3Process video

Choose the target format at the Output Format tab, select the system location at the File Location tab, and finally click on the Start All button to process the file.

Check the video with the edited white balance on your software at the Finished tab or from the selected folder on the system.

Process video


If you are pro with the camera and its features and settings, you can adjust the white balance while recording a video. A simple yet effective alternative is to change the white balance using Wondershare UniConverter after the video is recorded. This versatile software, in addition to video editing features, supports a wide range of additional features and works seamlessly with Windows and Mac.

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Christine Smith

Christine Smith

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