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Exploring HitPaw Video Enhancer: A Comprehensive Review and Alternative

We live in an era where YouTube Shorts, Instagram reels, and TikTok videos trend. Thus, videos have become the ultimate medium of communication between the audience and the enterprise. Furthermore, video quality has become a part of sales as high-quality videos generate better leads. That is why one needs tools like HitPaw Video Enhancer to improve content.

Conventionally, video enhancers work with a video's visual properties. They elevate the colors, resolution, clarity, and smoothness to attract an audience. Professional tools like HitPaw Video Enhancer AI are proficient in highlighting videos to their fullest. This article will help you explore HitPaw AI Video Enhancer to its core.

In this article
  1. Part 1. Understanding HitPaw Video Enhancer
  2. Part 2. Comprehensive Analysis of HitPaw Video Enhancer
  3. Part 3. The Best Alternative to HitPaw Video Enhancer - UniConverter AI Video Enhancer

Part 1. Understanding HitPaw Video Enhancer

HitPaw Video Enhancer AI uses high-level neural networks to prompt high-quality videos. The tool has been pre-trained on large datasets to detect and correct quality errors. Additionally, its AI algorithms work by fixing glitches, blurs, and other quality issues. Even if you recorded a low-quality video, its upscale tool could set that to 4K or 8K resolution.

Using this tool to enhance videos will be like capturing those shots with a professional camera. Moreover, navigations around HitPaw AI Video Enhancer are simple for anyone to follow. The upcoming section will explore some of the basic features of this software that make it worthy:

  1. Batch Processing: It is difficult to enhance videos altogether with close deadlines. With HitPaw's AI acceleration and batch processing, meeting deadlines takes minutes.
  2. No Watermarks: Ensuring the absence of external logos is important when editing a video for professional purposes. You can edit with HitPaw carefree, as there is no watermark integration.
  3. Denoise Model: Noise in videos is one of the biggest factors that damage the audience's focus. With HitPaw Video Enhancer free, its AI functionality manages the noise within videos. While it enhances the video, it removes all types of graininess within it.
  4. Animation Model: HitPaw is infused with advanced GPU acceleration and an animation model. These collectively ensure that even the animated or anime videos stay intact during processing. The GPU acceleration works on advancing all types of graphics.
  5. Face Model: If you want to work on videos that require precise attention to face, HitPaw has got you. Its face model incorporation enables deep face analysis and enhances facials.
  6. Colorize Model: We all have videos from the 90s or of our parents that we wish to enhance. HitPaw Video Enhancer AI enhances the facial quality and colorizes them. The colorized model is specified for bringing colors to black-and-white videos.
  7. Repair Model: Videos often get corrupted or damaged, especially old ones. While multiple factors can cause it, HitPaw alone can resolve the issue. The tool uses AI algorithms to restore and enhance old videos and visuals.

Part 2. Comprehensive Analysis of HitPaw Video Enhancer

There are multiple HitPaw AI Video Enhancer features that are infused with AI and automation. Therefore, this section aims to highlight those features of HitPaw that make it stand out. We've run a detailed analysis and compiled all of it in a brief review here:

1.  Supported Platforms

Multiple features of this tool are open for access and available across platforms. The tools demonstrate effortless support with both Windows and Mac devices. It exhibits smooth compatibility with Windows 10/11 (64-bit), macOS 10.15, and newer versions.

2.  Input/Output Formats

It has been discussed before that the tool can seamlessly repair day-old videos and formats. Therefore, the HitPaw video enhancer free shows seamless support with 25 input formats. It includes old formats like DVD media and popular ones like MP4. The tool exports enhanced videos in 6 formats: MP4, MOV, MKV, M4V, GIF, and AVI.

export formats hitpaw ai video enhancer

3.  Enhancement Features

Behind the scenes, a multitude of AI algorithms and neural networks operate. However, six core features come together to enhance videos in this AI. These include AI Restore, AI Upscaling, 4K/8K Quality, Remove Noise, Sharpen Video, and Enlarge Video. By combining all of them, users are able to remove the grains from their videos.

They are able to exempt all the noise that is present within the grains of the video, allowing them to upscale their video to the maximum. Consequently, this guides them in making the best out of their video shoots by improving the quality and sharpening the results.

color enhancement hitpaw ai video enhancer

4.  User Interface and Ease of Use

Its display interface comprises dark-themed and high-contrast colors. Furthermore, the user interface is minimal so that any beginner can toggle around. There is a prominent preview screen so that you can observe the changes. The enhancement settings tab resides on the right side in a panel form. Moreover, a "Preview" option is under the screen to help you analyze changes before export.

preview mode hitpaw ai video enhancer

5.  Processing Speed

The tool takes 2GB of your device's space, which can vary depending on the usage. Furthermore, it requires an 8GB or more RAM to process without delay. Therefore, the processing speed really depends upon your device's processor.

6.  Quality of Enhancement

HitPaw AI Video Enhancer enables multiple quality options before export. Users can set these options from 480p to 1080p, and for higher quality, they can opt for 4K/8K resolution.

7.  Cost

The tool offers multiple subscription plans to match the user's requirements. There are three subscription plans that users can opt for: 

  1. Monthly: $85.99
  2. 1 Year: $199.99
  3. Perpetual: $699

8.  Customer Support

The tool offers extensive Customer Support that solves almost all queries. You can search for the problem by keywords or choose the pre-developed sections. These sections cover license cancellation/retrieval, refund policy, product-related questions, and other queries. For more interactive communication, users can opt for Email or Online support.

9.  User Reviews

Many people have used and reviewed HitPaw Video Enhancer, and here is what they had to say:

Positive: I use HitPaw every day for work, and it's been a great experience. I often need to download videos in order to write transcriptions of live music performances, and HitPaw has allowed me to do just that without being redirected to phishing sites, which is what I encountered very frequently before being referred to HitPaw. Their customer service team is also extremely responsive and helpful. Highly recommended!”

Negative: I paid for a year and only got of month of service, and they cannot change my service to a year and they denied my refund also, do not buy!”

Part 3. The Best Alternative to HitPaw Video Enhancer - UniConverter AI Video Enhancer

HitPaw Video Enhancer might not be the best fit when you are just getting started with editing. This is because of its high pricing that only professionals and businesses opt for. As an alternative, we recommend Wondershare UniConverter, which isn't just affordable but equally competitive. The tool features an intuitive user interface that is also easy to navigate.

Wondershare UniConverter
The best video enhancer for PC.
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Wondershare UniConverter's AI Video Enhancer is a fully automated HitPaw alternative. The process of enhancing video includes denoise and frame modification models. Furthermore, the tool also provides a "Preview" option in both models.

Worthy Key Features of Wondershare UniConverter

Wondershare UniConverter is a blend of tools waiting to be uncovered. This section will discuss some of its video-enhancing features with an additional one:

1.   Denoise

UniConverter has a Denoise model in its AI Video Enhancer. Users can simply click the preview option to observe the first 5 seconds of change. Likewise, the complete video is enhanced afterward. Moreover, it has a separate “Noise Remover” tool in its AI Lab specified to eliminate nuisance. Besides hum and echo, its capabilities extend to remove wind, click, and other types of noises.

denoise in uniconverter

2.   Frame Interpolation 

When a video is usually denoised, there can be disruption in its framerates. Thus, this HitPaw AI Video Enhancer alternative ensures frame smoothness via interpolation. To blend frames accurately, it features two high video framerates, 60 and 120fps.

frame interpolation in uniconverter

3.   Video Compressor

Communication platforms like email often set video size limits for sharing. Compressing videos can compromise their quality, but UniConverter takes care of that. Its video converter can compress up to 10 videos simultaneously while providing custom 4K/8K export options. The features support 1000+ video and audio formats for seamless conversion.

video compressor in uniconverter

Steps to Use the AI Video Enhancer Feature on UniConverter

UniConverter's sophisticated display makes the procedure of video enhancement even simpler. Here is how you can approach its AI Video Enhancer feature to upscale your videos:

step 1 Start UniConverter and Access AI Video Enhancer

From its official website, download the tool and wait for installation. After launch, navigate toward the "Tools" tab on the left side panel. Following this, head to the "AI Lab" and then access the "AI Video Enhancer" option.

access ai video enhancer
step 2 Upload the Blurry Video For AI Enhancement

Once the AI Video Enhancer window appears, select the “+Add Files” icon for media import.

upload files for ai enhancement
step 3 Select the Preferred AI Model and Preview

Select "General Denoise Model" from the right side to eliminate background noise. Afterward, click the "Preview" button to see the results.

preview general denoise model video

However, click the "Frame Interpolation Model" feature to ensure smooth frame blending. From the below options, choose from "2x/4x" and see a preview.

adjust frame interpolation model smoothness
step 4 Export the Enhanced Video

Once you have observed the preview results and selected a model, hit the "Export" button. This will automatically save and enhance your video using AI.

export video after enhancements


In light of current trends, high-quality videos are mandatory to grab the audience's attention. The preeminent choice to achieve this goal is HitPaw Video Enhancer. Alternatively, a cost-effective solution that we advocate for is Wondershare UniConverter. It doesn’t limit users to video enhancing but resolves other editing queries.

Nicola Massimo
Nicola Massimo Feb 28, 24
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