How to Create a Promo Video: A Simple Guide

As the world increasingly moves online, the demand for high-quality video content has never been higher. Promo videos are a great way to showcase your product or service in a creative, engaging format. They grab attention and drive traffic to your website and can also help boost your SEO, increase conversion rates, and build brand awareness.

While there are many different types of promo videos, the most important thing is to ensure that your video is high-quality and informative. A good promo video should be well-scripted, professionally edited, and include a call to action.

If you're thinking of creating a promo video for your marketing, you are in the right place. This article will give you tips and recommend high-quality promo video makers that meet your specific goals and objectives.

Part 1: Useful tips for making a promo video

Promotional videos are an excellent way to introduce your company or product to potential customers. But how do you make sure your promo video is compelling? Here are a few tips:

1. Choosing an appropriate video maker

When selecting a video maker, it is crucial to consider the budget you have, the feature it has, and your level of expertise.

2. Come up with a concept

When determining a concept, you should think about your goals. Who are you making this video for? What kind of image do you want to project? Then, keep it simple and unique.

3. Choosing a template

Choosing a suitable template is essential, and it should be visually engaging, well-executed, and appropriate for the tone of your video.

4. Choosing music to set the mood

Consider the overall tone of your video. Is it upbeat and energetic? Serious and professional? Relaxed and approachable? Then, you can narrow down your choices.

Part 2: Recommended 5 promo video makers

Now that you know what you need, it's time to select which promo video makers you will use. With so many different options for promo video makers, it can be difficult to pick the right one.

So, we have compiled a list with information about each video maker's features, pros & cons, and pricing to help you make a decision.

A list of highly recommended 5 promo video makers:

1. Promo.com

Promo.com is an online promo video maker that provides users with everything they need to create stunning videos. With a library of stock photos and video clips, you can find the perfect footage for your video. Plus, there are thousands of templates and music tracks to choose from, so you can easily customize your video to match your brand.

Supporting System: Online

Official website: https://promo.com/

Features:

• Ready-made templates for YouTube, Instagram Stories, Facebook, and others
• Access to millions of premium photos and videos from Getty Images and iStock
• Customizable templates to adjust logos, colors, and fonts
• 24/7 customer support

Best for: Beginners

Pricing:

• Basic: $291/year
• Standard: $514/year
• Pro: $1,853/year

2. Flexclip

Flexclip is an online video maker that is available to use for free. It helps you easily create custom videos in minutes without dealing with the hassle of complex video editing software. With Flexclip, you can simply choose a video template, add your photos and videos, and then share your finished video with the world.

Supporting System: Online

Official website: https://www.flexclip.com/create/promo-video.html

Features:

• Photo Animation
• Record Voiceover
• Add logo to the video
• Access to royalty-free music

Audiences: Freelancers, Small Businesses, Mid-size Companies

Pricing:

• Available for free
• Basic: $5.99/month billed yearly
• Plus: $9.99/month billed yearly
• Business: $19.99/month billed yearly

3. Animoto

Animoto is a video maker that allows users to create professional-looking videos with little to no video editing experience. With Animoto, you can easily create videos that are perfect for sharing on social media, your website, or even for commercial use.

Animoto offers a wide range of video styles to choose from, and you can even add your photos and videos to create a truly unique video.

Supporting System: Online

Official website: https://animoto.com/business/promo-video

Features:

• Customizable video templates
• Adding stock images and video clips
• Adding, mixing, and matching blocks for layout

Audiences: Small Businesses, Mid-size Companies, Large enterprises

Pricing:

• Available for free with limited features
• Basic: $96/year
• Professional: $180/year
• Professional Plus: $468/year

4. Biteable

The Biteable video maker is a great way to create engaging and informative videos for your business. With Biteable, you can create high-quality videos that are perfect for marketing, product demos, training, and more.

Supporting System: Online

Official website: https://biteable.com/promo/

Features:

• Video Animations & Transitions
• Collaboration Tools
• Customizable Templates
• Media Library

Audiences: Freelancers, Small Businesses, Mid-size Companies, Large enterprises

Pricing:

• Available for free with limited features
• Pro: $49/month billed annually
• Teams: $99/month billed annually

5. Renderforest

Renderforest is an online and cloud-based video maker that allows users to create professional-looking videos for various purposes, including business.  You can create videos in several formats, including HD, 4K, and even 360. The video maker offers a wide range of templates to choose from, or you can create a custom video from scratch.

Supporting System:

Official website: https://www.renderforest.com/promo-video

Features:

• Millions of royalty-free files to choose from
• Color correction
• Access to thousands of templates, scenes, and presets on mobile or the web

Audiences: Freelancers, Small Businesses, Mid-size Companies

Pricing:

• Available for free with limited features
• Lite: $9.99/month billed annually
• Pro: $19.99/month billed annually
• Business: 19.99/month/seat billed annually

Part 3: How to choose your best promo video maker

Given the information mentioned before, have you decided which promotional video maker is suitable for you? If not, you can narrow down the options by thinking of the best application scenarios for you.

If you have a small budget, then a free promotional video maker like Flexclip is the best for you. If you have no experience making any video maker before, we suggest promo.com as it's user-friendly and has an easy learning curve.

Part 4: Make some improvements to your promo video

Since promo video makers often lack features and have limited functions, you can make some improvements to your promo video using a more proper video editing program like UniConverter.

Wondershare UniConverter — All-in-one Video Toolbox for Windows and Mac.

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Security Verified. 3,591,664 people have downloaded it.

Edit videos on Mac by trimming, cropping, adding effects, and subtitles.

Converter videos to any format at 130X faster speed.

Compress your video or audio files without quality loss.

Excellent smart trimmer for cutting and splitting videos automatically.

Nice AI-enabled subtitle editor for adding subtitles to your tutorial videos automatically.

Wondershare UniConverter is a multi-function toolbox with various functions. It's an all-in-one video converter, audio converter, DVD burner, and more. With a user-friendly interface, UniConverter is an excellent choice for both beginners and professional users.

Some of the key features of Wondershare UniConverter include the following:

• Convert video to over 1000 formats
• Burn videos to DVD or Blu-ray
• Add watermarks, subtitles, and effects to videos
• 30X faster conversion

How to add watermarks for your video?

One of the features that UniConverter offers is a Watermark Editor. The feature allows you to add or edit watermarks to your video.

To use it, you can open the Watermark Editor feature that you can find in the Tools screen. Then, upload the video you want to edit. Once the video has been added, you can start adding or editing watermarks on your video.

How to compress my video without loss?

UniConverter is the best video compressor that can compress your video without any loss in quality. It supports many video formats and has a handy batch-processing feature that lets you compress multiple videos simultaneously.

To use UniConverter, simply open the Converter feature on UniConverter, then upload your video into the software.

After that, select the output format and resolution. You can also change the bitrate and frame rate if you want to reduce the file size further. Once you're happy with the settings, click "Convert," and UniConverter will start compressing your video.

Bottom Line

There are numerous factors to consider when making a promo video. Having said that, once you are aware and have taken all the factors into account, it will be easier for you to select a video maker that caters to your needs. From there, you can use video editing software to help you fine-tune your promo video.