AniSmall
AniSmall for iOS
Convert and compress videos/audios.
OPEN

How to Create a Promo Video: A Simple Guide

As the world increasingly moves online, the demand for high-quality video content has never been higher. Promo videos are a great way to showcase your product or service in a creative, engaging format. They grab attention and drive traffic to your website and can also help boost your SEO, increase conversion rates, and build brand awareness.

While there are many different types of promo videos, the most important thing is to ensure that your video is high-quality and informative. A good promo video should be well-scripted, professionally edited, and include a call to action.

If you're thinking of creating a promo video for your marketing, you are in the right place. This article will give you tips and recommend high-quality promo video makers that meet your specific goals and objectives.

Part 1: Useful tips for making a promo video

Promotional videos are an excellent way to introduce your company or product to potential customers. But how do you make sure your promo video is compelling? Here are a few tips:

1. Choosing an appropriate video maker

When selecting a video maker, it is crucial to consider the budget you have, the feature it has, and your level of expertise.

2. Come up with a concept

When determining a concept, you should think about your goals. Who are you making this video for? What kind of image do you want to project? Then, keep it simple and unique.

3. Choosing a template

Choosing a suitable template is essential, and it should be visually engaging, well-executed, and appropriate for the tone of your video.

4. Choosing music to set the mood

Consider the overall tone of your video. Is it upbeat and energetic? Serious and professional? Relaxed and approachable? Then, you can narrow down your choices.

Part 2: Recommended 5 promo video makers

Now that you know what you need, it's time to select which promo video makers you will use. With so many different options for promo video makers, it can be difficult to pick the right one.

So, we have compiled a list with information about each video maker's features, pros & cons, and pricing to help you make a decision.

A list of highly recommended 5 promo video makers:

1. Promo.com

promo com website banner

Promo.com is an online promo video maker that provides users with everything they need to create stunning videos. With a library of stock photos and video clips, you can find the perfect footage for your video. Plus, there are thousands of templates and music tracks to choose from, so you can easily customize your video to match your brand.

Supporting System: Online

Official website: https://promo.com/

Features:

  • Ready-made templates for YouTube, Instagram Stories, Facebook, and others
  • Access to millions of premium photos and videos from Getty Images and iStock
  • Customizable templates to adjust logos, colors, and fonts
  • 24/7 customer support
Pros

Many attractive templates for any categories

No installation needed

A generous selection of stock footage

Cons

You can't change video speed to make time-lapse or slow-motion videos

Pretty expensive to use all the features

Best for: Beginners

Pricing:

  • Basic: $291/year
  • Standard: $514/year
  • Pro: $1,853/year

2. Flexclip

flexClip website homepage

Flexclip is an online video maker that is available to use for free. It helps you easily create custom videos in minutes without dealing with the hassle of complex video editing software. With Flexclip, you can simply choose a video template, add your photos and videos, and then share your finished video with the world.

Supporting System: Online

Official website: https://www.flexclip.com/create/promo-video.html

Features:

  • Photo Animation
  • Record Voiceover
  • Add logo to the video
  • Access to royalty-free music
Pros

Share your videos online

Affordable price compared to others

Cons

Limited output formats for the video converter

Audiences: Freelancers, Small Businesses, Mid-size Companies

Pricing:

  • Available for free
  • Basic: $5.99/month billed yearly
  • Plus: $9.99/month billed yearly
  • Business: $19.99/month billed yearly

3. Animoto

animoto website homepage

Animoto is a video maker that allows users to create professional-looking videos with little to no video editing experience. With Animoto, you can easily create videos that are perfect for sharing on social media, your website, or even for commercial use.

Animoto offers a wide range of video styles to choose from, and you can even add your photos and videos to create a truly unique video.

Supporting System: Online

Official website: https://animoto.com/business/promo-video

Features:

  • Customizable video templates
  • Adding stock images and video clips
  • Adding, mixing, and matching blocks for layout
Pros

Clean and simple interface

User-friendly

Cloud-based video editor

Cons

You can't edit individual clip

Limited tools

Audiences: Small Businesses, Mid-size Companies, Large enterprises

Pricing:

  • Available for free with limited features
  • Basic: $96/year
  • Professional: $180/year
  • Professional Plus: $468/year

4. Biteable

biteable logo with a yellow background

The Biteable video maker is a great way to create engaging and informative videos for your business. With Biteable, you can create high-quality videos that are perfect for marketing, product demos, training, and more.

Supporting System: Online

Official website: https://biteable.com/promo/

Features:

  • Video Animations & Transitions
  • Collaboration Tools
  • Customizable Templates
  • Media Library
Pros

Responsive and helpful customer service

Easy to use

Cons

Watermark on the free version

Limited to one layer per slide

Audiences: Freelancers, Small Businesses, Mid-size Companies, Large enterprises

Pricing:

  • Available for free with limited features
  • Pro: $49/month billed annually
  • Teams: $99/month billed annually

5. Renderforest

renderforest website homepage

Renderforest is an online and cloud-based video maker that allows users to create professional-looking videos for various purposes, including business.  You can create videos in several formats, including HD, 4K, and even 360. The video maker offers a wide range of templates to choose from, or you can create a custom video from scratch.

Supporting System:

Official website: https://www.renderforest.com/promo-video

Features:

  • Millions of royalty-free files to choose from
  • Color correction
  • Access to thousands of templates, scenes, and presets on mobile or the web
Pros

Easy configuration

Cons

Limited stock footage and images

Audiences: Freelancers, Small Businesses, Mid-size Companies

Pricing:

  • Available for free with limited features
  • Lite: $9.99/month billed annually
  • Pro: $19.99/month billed annually
  • Business: 19.99/month/seat billed annually

Part 3: How to choose your best promo video maker

Given the information mentioned before, have you decided which promotional video maker is suitable for you? If not, you can narrow down the options by thinking of the best application scenarios for you.

If you have a small budget, then a free promotional video maker like Flexclip is the best for you. If you have no experience making any video maker before, we suggest promo.com as it's user-friendly and has an easy learning curve.

Part 4: Make some improvements to your promo video

Since promo video makers often lack features and have limited functions, you can make some improvements to your promo video using a more proper video editing program like UniConverter.

wondershare uniconverter website homepage

wondershare uniconverter 13

Wondershare UniConverter — All-in-one Video Toolbox for Windows and Mac.

safe mov video converter free download Security Verified. 3,591,664 people have downloaded it.

Edit videos on Mac by trimming, cropping, adding effects, and subtitles.

Converter videos to any format at 90X faster speed.

Compress your video or audio files without quality loss.

Excellent smart trimmer for cutting and splitting videos automatically.

Nice AI-enabled subtitle editor for adding subtitles to your tutorial videos automatically.

Wondershare UniConverter is a multi-function toolbox with various functions. It's an all-in-one video converter, audio converter, DVD burner, and more. With a user-friendly interface, UniConverter is an excellent choice for both beginners and professional users.

Some of the key features of Wondershare UniConverter include the following:

  • Convert video to over 1000 formats
  • Burn videos to DVD or Blu-ray
  • Add watermarks, subtitles, and effects to videos
  • 30X faster conversion

How to add watermarks for your video?

One of the features that UniConverter offers is a Watermark Editor. The feature allows you to add or edit watermarks to your video.

watermark editor feature on uniconverter

To use it, you can open the Watermark Editor feature that you can find in the Tools screen. Then, upload the video you want to edit. Once the video has been added, you can start adding or editing watermarks on your video.

watermark editor interface

How to compress my video without loss?

UniConverter is the best video compressor that can compress your video without any loss in quality. It supports many video formats and has a handy batch-processing feature that lets you compress multiple videos simultaneously.

To use UniConverter, simply open the Converter feature on UniConverter, then upload your video into the software.

wondershare uniconverter converter feature

After that, select the output format and resolution. You can also change the bitrate and frame rate if you want to reduce the file size further. Once you're happy with the settings, click "Convert," and UniConverter will start compressing your video.

setting output to convert video

Bottom Line

There are numerous factors to consider when making a promo video. Having said that, once you are aware and have taken all the factors into account, it will be easier for you to select a video maker that caters to your needs. From there, you can use video editing software to help you fine-tune your promo video.

You may also like
Top 5 Online Video Makers (2022)

Do you need to edit a video, but your device does not have enough storage or power? Then, you can use these 5 online video editors. They are the best ones in 2022.

The Best Mobile Video Editing Apps-Free & Paid

Curious about the best video editing apps for mobile? We have a list of free and paid apps for your video editing needs.

How to Make a Highlight Video [Easy Solutions]

Invitations are what make your events attractive. If you've got any events in your queue? Then we’ve got you covered with highlight video makers. You’ll find your ideal choice to make a highlight video in this blog. Learn more here.

Make your cartoon video: Top 5 cartoon video makers in 2022

Are you camera-shy or on a limited budget? Cartoon videos can be the solution. See the hacks and best tools to start creating your cartoon videos.

The Top-Notched Music Video Maker You Shouldn't Miss

Are you looking for a video maker app to make a music video? Read this article for a list of the best music video makers.

[100% Working] Create an Incredible Hologram Video With These Tools

Are you looking for a Hologram video maker to create an impressive hologram video? Keep reading this article because we have the answer for you.

[Solved] Find your best tool to make doodle videos

One of companies' most common and amusing styles of explainer movies is whiteboard animation. But, are you looking to create a doodle video for free? Here we've you covered. Learn about doodle video maker here.

Other popular articles from Wondershare