What Should Be Twitter Video Length?

Build awareness and attract new followers by promoting an account to a targeted audience. Follower Ads are designed to increase visibility and grow your followers. They appear as Promoted Tweets in the person's timeline and as Promoted Accounts in the Who to Follow boxes on the Home, Profile, and Search results pages.

These aren't hard or fast rules and we all know that rules are meant to be broken sometimes. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. More and more videos are being published, which means you're competing against a lot of content. These best practices are a good place to start if you're just wading into video marketing.

Videos should be accessible

Not everyone watches videos with sound on. Adding captions or turning the auto-captioning feature on is the easiest way to ensure that your video is accessible in this area. Preview your videos to ensure they look good with or without sound.

Keep videos short

For the most part, people on social media have short attention spans. You need to capture their attention within the first few seconds. Drive your point across quickly and succinctly, don't drag it on if you don't need to. This general practice tip does vary across networks and types of videos, as we'll see later on.

Optimize for social media

The social platform you're posting on matters. While you could post the same video across multiple platforms, it's not advised. Each video needs to be optimized for the platform that they're on.

Twitter video length best practices

Twitter's video length max is 140 seconds but they recommend videos be 15 seconds or less. According to Twitter's internal data, Tweets with video had 10x more engagement than those without video.

Different types of videos

The type of video you publish is directly tied to the objective you want that video to have. These types also affect the ideal lengths of the videos. While we did mention earlier that shorter is usually better as a general rule of thumb, it's not always the case for videos like webinars and explainer videos.

To identify where you want videos to go, consult your marketing funnel. Videos in the awareness stage are often short, such as product trailers. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. At this point, customers are familiar with your brand and have converted, so they're more likely to engage and stay engaged with longer videos.

These are some types of videos:

• News videos
• Live videos
• Promo & teaser videos
• Explainer videos
• How-to videos
• Product videos

As you can see, video lengths vary drastically between content types and networks. While it is generally best to keep videos short, long videos still have a place. To truly understand the video length ideal for your brand, you'll need to experiment and analyze. It's been said that humans now have an attention span shorter than a goldfish but if that was the case, long-form videos wouldn't be successful. As long as videos are helping you achieve your social media goals, their length should not have a dramatic impact. The problem of compressing the video is now solved, we are introducing the top 5 products which will help you to compress the video.

Professional organizations, learning institutions, entrepreneurs, and businesses of all sizes are adapting how they use video they create. It wasn't long ago that video that was online was merely low-resolution entertainment or news clips. But as video is the best idea-conveying medium, its popularity continues to grow proportionally to its easy accessibility and high quality.

Cropping a video for Twitter is NOT the same as cutting/trimming a video. Cutting a video reduces the time spent watching it. Cropping a video "resizes" the frame. Cropping is useful for changing your video's aspect ratio to match the requirements of Instagram, Facebook, and IGTV.

With cropping, you can remove unnecessary or distracting portions of a video clip or change its dimensions to fit within a certain area. Whether you're working with footage from a camera or screen video, you will likely run into times when you need to crop these clips.

May you have encountered some videos in the wrong shape, the wrong size, or aren't focused on the right section, all you need to do is just crop them using the right video cropping tool. Also, cropping videos help you to get the perfect video size for social media. So, come to check out the best 5 video croppers:

Features

• Subtitle Editor. A powerful subtitle editing tool.
• Smart Trimmer. Quickly trim your videos.
• Watermark Editor. Remove or add watermarks.
• Image Converter.
• GIF Maker.
• Fix Media Metadata.
• Transfer Files.
• CD Burner.
• Video cropper

Features

• Titles, Filters, Transitions. Spice up your videoswith titles, filters, and transitions.
• Chroma Key. Create gorgeous backgrounds for your videos.
• Vertical Video.
• Picture in Picture.

Features

• Intuitive User Interface.
• Full support for all commonly used audio/video formats, including /.
• Optimized for 64-bit and multicore processors.
• Hardware-accelerated decoding and encoding.
• Built-in support for popular output formats and files compatible with various platforms (YouTube, Facebook, iOS devices, Android, etc.).
• Batch processing.
• Comprehensive audio editor with built-in lyrics and karaoke video maker preset.
• Support for desktop audio/video recording.

Features

• Adding voice-overs.
• Changing Themes.
• Trimming clips.
• Adding filters.
• Slowing down or speeding up clips.
• Splitting clips.
• Adding text.
• Adding music.

Are you looking for a tool that can crop a video to fit social media platforms while also keeping the main subject in the frame? Wondershare UniConverter added a new Auto Crop feature which can help you crop videos to commonly used aspect ratios for social media channels such as YouTube, TikTok, Facebook, Instagram, and Twitter. Below are detailed steps about how to use Auto crop built-in Wondershare UniConverter.

Steps on how to crop videos to the aspect ratio compatible with YouTube or other social media platforms:

1. Open Auto Crop in Wondershare UniConverter 13.

2. Download, install and launch Wondershare Uniconverter 13. Then click Toolbox > Auto Cropto to open the video frame editing window.

3. Import your video to auto-crop.

4.

Click the Add File button to import your video to crop

Choose the Aspect Ratio and Motion Speed to reframe your video automatically.

Click the downside arrow below Aspect Ratio to expand the options where you can choose Instagram, YouTube, Facebook, TikTok, Twitter, or custom the size. You can also choose the different ratios based on the social media platform you choose.

5. Analyze and auto crop your video.

Finally, click the Analyze to crop your video to the aspect ratio you have chosen. If you changed the aspect ratio or Motion Speed that you have chosen, you need to click the Analyze button again to crop your video to the new aspect ratio.

(Optional): After the video is automatically cropped, you can click the play icon at the bottom of the video to view the effect. If the effect is not as expected, you can adjust the crop box to adjust the keyframes to fine-tune the results.

6. Export the reframed video to MP4.

Click on option 'OK' for saving the changes. Check the results of reframing again by clicking the Play icon under the video on the left, and click on the Export to get your reframed video.