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What Should Be Twitter Video Length?

Build awareness and attract new followers by promoting an account to a targeted audience. Follower Ads are designed to increase visibility and grow your followers. They appear as Promoted Tweets in the person's timeline and as Promoted Accounts in the Who to Follow boxes on the Home, Profile, and Search results pages.

These aren't hard or fast rules and we all know that rules are meant to be broken sometimes. In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. More and more videos are being published, which means you're competing against a lot of content. These best practices are a good place to start if you're just wading into video marketing.

Videos should be accessible

Not everyone watches videos with sound on. Adding captions or turning the auto-captioning feature on is the easiest way to ensure that your video is accessible in this area. Preview your videos to ensure they look good with or without sound.

Keep videos short

For the most part, people on social media have short attention spans. You need to capture their attention within the first few seconds. Drive your point across quickly and succinctly, don't drag it on if you don't need to. This general practice tip does vary across networks and types of videos, as we'll see later on.

Optimize for social media

The social platform you're posting on matters. While you could post the same video across multiple platforms, it's not advised. Each video needs to be optimized for the platform that they're on.

Twitter video length best practices

Twitter's video length max is 140 seconds but they recommend videos be 15 seconds or less. According to Twitter's internal data, Tweets with video had 10x more engagement than those without video.

Different types of videos

The type of video you publish is directly tied to the objective you want that video to have. These types also affect the ideal lengths of the videos. While we did mention earlier that shorter is usually better as a general rule of thumb, it's not always the case for videos like webinars and explainer videos.

To identify where you want videos to go, consult your marketing funnel. Videos in the awareness stage are often short, such as product trailers. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. At this point, customers are familiar with your brand and have converted, so they're more likely to engage and stay engaged with longer videos.

These are some types of videos:

  • News videos
  • Live videos
  • Promo & teaser videos
  • Explainer videos
  • How-to videos
  • Product videos

As you can see, video lengths vary drastically between content types and networks. While it is generally best to keep videos short, long videos still have a place. To truly understand the video length ideal for your brand, you'll need to experiment and analyze. It's been said that humans now have an attention span shorter than a goldfish but if that was the case, long-form videos wouldn't be successful. As long as videos are helping you achieve your social media goals, their length should not have a dramatic impact. The problem of compressing the video is now solved, we are introducing the top 5 products which will help you to compress the video.

Professional organizations, learning institutions, entrepreneurs, and businesses of all sizes are adapting how they use video they create. It wasn't long ago that video that was online was merely low-resolution entertainment or news clips. But as video is the best idea-conveying medium, its popularity continues to grow proportionally to its easy accessibility and high quality.

Part1. Top 5 video croppers deal with Twitter video

Cropping a video for Twitter is NOT the same as cutting/trimming a video. Cutting a video reduces the time spent watching it. Cropping a video "resizes" the frame. Cropping is useful for changing your video's aspect ratio to match the requirements of Instagram, Facebook, and IGTV.

With cropping, you can remove unnecessary or distracting portions of a video clip or change its dimensions to fit within a certain area. Whether you're working with footage from a camera or screen video, you will likely run into times when you need to crop these clips.

May you have encountered some videos in the wrong shape, the wrong size, or aren't focused on the right section, all you need to do is just crop them using the right video cropping tool. Also, cropping videos help you to get the perfect video size for social media. So, come to check out the best 5 video croppers:

1. Wondershare Uniconverter

Wondershare Uniconverter is Your Complete Gameplay Video Toolbox - Convert, Edit, Record, Compress, Burn Videos in 1000 Formats, and Do More. Unit converter from Wondershare company is an all-in-one video tool that integrates the best video converter, easy-to-use video editor, video compressor, disc burner, screen recorder, and more. It helps you to convert any video to 1000+ formats like MP4, MOV, AVI, WMV, MKV, FLV, 3GP, MPEG, etc., compress large videos to small sizes for easy sharing and uploading, record your desktop activities, customize your videos with powerful editing functions, burn any video to DVD with customized DVD templates.

wondershare uniconverter


  • Subtitle Editor. A powerful subtitle editing tool.
  • Smart Trimmer. Quickly trim your videos.
  • Watermark Editor. Remove or add watermarks.
  • Image Converter.
  • GIF Maker.
  • Fix Media Metadata.
  • Transfer Files.
  • CD Burner.
  • Video cropper

User-Friendly Interface

Good video/audio/image quality

30X Faster Speed

Support nearly 1000 formats

Great customer service

Frequently updates in the software


The free version is not available

The price is a little high


Complicated refund process

wondershare uniconverter 13

Wondershare UniConverter — All-in-one Video Toolbox for Windows and Mac.

safe mov video converter free download Security Verified. 3,591,664 people have downloaded it.

Edit videos on Mac by trimming, cropping, adding effects, and subtitles.

Converter videos to any format at 90X faster speed.

Compress your video or audio files without quality loss.

Excellent smart trimmer for cutting and splitting videos automatically.

Nice AI-enabled subtitle editor for adding subtitles to your tutorial videos automatically.

Download any online video for teaching from more than 10,000 platforms and sites.

2. Kdenlive

Kdenlive is an open-source video editing software available on Windows, Mac, and Linux. This video editing software combines the simplicity of entry-level video editors with advanced video editing tools frequently used by experienced professionals.



  • Multiple videos and audio tracks
  • Enable Multicam editing
  • Full functional editing toolsets with many transitions and effects
  • Enable animated keyframe for most effect
  • Versatile audio mixer
  • Screen and audio capture
  • Rich online resources of fonts, transition templates, and more
  • Themeable interface
  • Plenty of customizable shortcut keys
  • Automatically backup
  • Semi-auto 2D motion tracking

Efficient to Make Video Montage

Add Any Format of Subtitle Everywhere

Advanced Effects, Transitions


Speed Effect

Auto Split Audio and Video

Slow Response

3. Movavi

Movavi Video Editor Plus is the perfect tool to bring your creative ideas to life and share them with the world. Make your videos rock with special effects, keyframe animation, and ready-made intros. Apply Chroma Key to easily change the background of your clips to anything you like. Try the new, refined user interface so easy, there's nothing to learn. Enjoy lightning-fast file processing and rendering.



  • Titles, Filters, Transitions. Spice up your videoswith titles, filters, and transitions.
  • Chroma Key. Create gorgeous backgrounds for your videos.
  • Vertical Video.
  • Picture in Picture.


Premium Features

Built-In Training

4K Rendering

Advanced Editing Functions

Intro Mode

Integrated Video Capture

Video editor and cropper


Slow Rendering

Limited Support

Lack of Control

4. Easy Video Maker

This software is specifically designed for cropping videos. It is totally free to use with easy-to-use features. The interface is intuitive to use. It supports Windows XP/Vista/7/8/10 and the installation is only 17.49M. Every time, you just need to click the plus icon to import videos. You can also enter cropping numbers to get the precise area while cropping. The settings support changing exported video format. Most importantly, you can also use the render button to get a smooth video effect.

easy video maker


  • Intuitive User Interface.
  • Full support for all commonly used audio/video formats, including /.
  • Optimized for 64-bit and multicore processors.
  • Hardware-accelerated decoding and encoding.
  • Built-in support for popular output formats and files compatible with various platforms (YouTube, Facebook, iOS devices, Android, etc.).
  • Batch processing.
  • Comprehensive audio editor with built-in lyrics and karaoke video maker preset.
  • Support for desktop audio/video recording.

Free of Cost or Reasonably Priced

Creating a Vision of Your Brand Concept

Compromising on Quality

Time Consuming

Lyric maker

Option to record screen

Detailed timeline layers


Lengthy installation

Messy interface

Requires learning curve

Previews often lag

5. iMovie

iMovie is the native video editor from Apple for Mac devices. If you've ever wanted to start video editing with a simple program, this one will be a good choice. Like other Apple products, the tool works across synced Apple devices and libraries, serving as a full-fledged home movies or family videos portal. Moreover, the application lets you organize and store imported videos plus photos on your Mac.



  • Adding voice-overs.
  • Changing Themes.
  • Trimming clips.
  • Adding filters.
  • Slowing down or speeding up clips.
  • Splitting clips.
  • Adding text.
  • Adding music.

Comes with a simple interface

Integrates with iCloud

Offers multiple editing features

Gives plenty of personalization options


Runs only on Apple devices

These are helping you to crop and edit the videos for Twitter. This app additionally also works to compress the video to upload on Twitter. These are the best suffering apps recommended to you for your Twitter auditing. Check all the features which are going to excite you to download them. Make sure to go with the best with you. Given above all the apps are perfect for cropping and editing your new Twitter post.

Part2. How to crop video for Twitter?

Are you looking for a tool that can crop a video to fit social media platforms while also keeping the main subject in the frame? Wondershare UniConverter added a new Auto Crop feature which can help you crop videos to commonly used aspect ratios for social media channels such as YouTube, TikTok, Facebook, Instagram, and Twitter. Below are detailed steps about how to use Auto crop built-in Wondershare UniConverter.

Steps on how to crop videos to the aspect ratio compatible with YouTube or other social media platforms:

1. Open Auto Crop in Wondershare UniConverter 13.

2. Download, install and launch Wondershare Uniconverter 13. Then click Toolbox > Auto Cropto to open the video frame editing window.

3. Import your video to auto-crop.


Click the Add File button to import your video to crop

Choose the Aspect Ratio and Motion Speed to reframe your video automatically.

Click the downside arrow below Aspect Ratio to expand the options where you can choose Instagram, YouTube, Facebook, TikTok, Twitter, or custom the size. You can also choose the different ratios based on the social media platform you choose.

crop videos for twitter 2

Click to choose one and click the downside arrow below Motion Speed to choose a speed from the list of Auto, Fast, and Slow to follow the motion of pictures in the video. For example, click Flip Horizontal, you'll see the rotate effect immediately down below.

crop videos for twitter 3

5. Analyze and auto crop your video.

Finally, click the Analyze to crop your video to the aspect ratio you have chosen. If you changed the aspect ratio or Motion Speed that you have chosen, you need to click the Analyze button again to crop your video to the new aspect ratio.

crop videos for twitter 4

(Optional): After the video is automatically cropped, you can click the play icon at the bottom of the video to view the effect. If the effect is not as expected, you can adjust the crop box to adjust the keyframes to fine-tune the results.

6. Export the reframed video to MP4.

Click on option 'OK' for saving the changes. Check the results of reframing again by clicking the Play icon under the video on the left, and click on the Export to get your reframed video.

crop videos for twitter 5


1. How do you post a 10-minute video on Twitter?

Simply open the website on your browser and log into your account.

On the dashboard, you should see the Creatives tab at the top-left corner of your screen. Click on that and select Videos.

Drag your 10-minute video there and get it ready for uploading.

Prepare your caption and tweet the video when you're ready!

Again, you don't have to spend a dime to use the 10-minute perk that you get from activating your Twitter ad account. All it needs is your bank details, and that's it!

2. How long can a Twitter video be in 2022?

Twitter has a maximum video length limit of 2 minutes and 20 seconds or a total of 140 seconds. You can also upload videos up to 10 minutes in length, for that you need to contact your Twitter account manager applicable only for business accounts.

3. How do you post a 3-minute video on Twitter?

It is true that there is a limit of 140 seconds on videos you can upload on your Twitter timeline.

In order words, the max Twitter video length is 2 minutes and 20 seconds.

Steps to upload a video of 3 minutes on Twitter:

Step 1. Check the eligibility of your Twitter account

Step 2. Upload to Twitter Video Dashboard

Step 3. Compose & Publish

4. How can I upload a video longer than 2 minutes on Twitter 2022?

To upload longer videos on Twitter, go to any of the Twitter media posting app websites, click on the Upload button at the top-right corner of the page, and select all the video files you want to upload. Once uploaded, you can select any of the video files to upload on your Twitter account.

Twitter is an online news and social networking site where people communicate in short messages called tweets. Tweeting is posting short messages for anyone who follows you on Twitter, with the hope that your words are useful and interesting to someone in your audience. Twitter's big appeal is how scan-friendly it is. You can track hundreds of engaging Twitter users and read their content with a glance, which is ideal for our modern attention-deficit world. Twitter employs a purposeful message size restriction to keep things scan-friendly: every microblog tweet entry is limited to 280 characters or less. This size cap promotes the focused and clever use of language, which makes tweets easy to scan, and challenging to write. This size restriction made twitter a popular social tool.

* Some of the above codec formats may need to be supported by system.

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