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Wondershare UniConverter

  • Convert MOV to iTunes compatible formats like M4V and MP4 easily and quickly.
  • Support 1000+ video formats for super fast and high quality conversion.
  • Transfer converted files to iPhone/Android/External devices directly via a USB cable.
  • Versatile toolbox combines video compressor, screen recorder, GIF maker, fix video metadata, etc.
convert MOV to iTunes


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How to Convert MOV (QuickTime) to iTunes

by Christine Smith • 2020-09-23 16:16:16 • Proven solutions

Nowadays, we all abruptly moved to the iTunes app – to enjoy music, TV shows, videos, etc. You might be surprised at the fact that some officially supported MOV files fail to import to iTunes. Why? Because MOV has a major specification for enrolling various video codecs, iTunes only supports video codecs like AIC, MPEG-2, MPEG-4, and DV. If the MOV file contains an incompatible codec, then failure happens.

To solve it, a solid and intuitive video converter is a great help. This article will share 3 great video converters to let you easily convert MOV to iTunes. Just read through the article to get your great MOV to iTunes video converter.

Part 1. Get the Best & Professional MOV to iTunes Converter

Wondershare UniConverter (originally Wondershare Video Converter Ultimate) is a solid and intuitive video converter. With it, you can convert QuickTime MOV files to iTunes at an ultra-fast speed and with zero quality loss. Moreover, you don't need any technical training to start converting your MOV files to iTunes. It's genuinely as easy as 1-2-3. For more advanced features like video editing, it can also be done here; you can crop/trim/rotate videos or adding watermarks, subtitles, and effects to your video with real-time preview. 1000+ video formats like MP4, M4V are supported to convert for iTunes.

Wondershare UniConverter logo Wondershare UniConverter - Your Complete Video Toolbox

video converter ultimate
  • Professional video converter: You can convert files in MOV, MP4, AVI, MKV, FLV, etc. Also, directly set iPhone, iPad, Android devices, or game console as output formats with optimized presets.
  • Best MOV converter: It converts videos at 30X fastest speed and ZERO quality loss, preserving 100% original video quality.
  • Powerful video editor: It supports editing videos with trimming, cropping, rotating, adding watermarks, applying effects, etc.
  • Video transfer: Transfer videos from PC/Mac to iPhone/iPad/Android and other external devices easily via a USB cable.
  • Great DVD burner: It burns video to DVD with many beautiful-designed menu templates.
  • All-in-one MOV converter: Multiple functions including video compressor, screen recorder, GIF maker, etc.
  • Supported OS: Mac OS: 10.15 (Catalina), 10.13, 10.12, 10.11, 10.10, 10.9, 10.8, 10.7, 10.6, Windows 10/8/7/2003/XP/Vista.
security Security Verified, 5,942,222 people have downloaded it.

How to Convert MOV Files to iTunes on Mac Easily with Wondershare UniConverter

Step 1 Add QuickTime MOV files to MOV to iTunes converter.

Install and launch Wondershare UniConverter on your Mac first. To import QuickTime MOV files into the MOV to iTunes converter, you can directly drag and drop them to the converter, or click the Add Files button under the Video Converter section to load your MOV files.

Note: Batch conversion is supported; you can import more than one file at one time to ease your conversion and save time.

add MOV files to convert to iTunes

Step 2 Set iTunes M4V as the output format.

Wondershare UniConverter provides pretty much formats and presets for Apple Devices. You can click the drop-down icon from the Output Format option and select the Video tab, choose M4V or MP4 in the left sidebar and select the video resolution in the right to confirm the output format.

choose iTunes compatible format

Step 3 Edit MOV videos for iTunes (Optional)

This program also provides editing functions that enable you to modify output video. Common editing tools are provided: crop, trim, effect, watermark, subtitles (click the editing icons under the video thumbnail).

edit mov files before converting to iTunes

Step 4 Start to convert QuickTime MOV to iTunes on Windows/Mac.

When all setting goes as you like, all that's left to do now is click the Start All button. You will get your converted iTunes-compatible videos efficiently and find them from the Finished tab.

convert MOV to iTunes

Video Tutorial to Convert MOV to iTunes on Windows 10

Part 2. Free MOV to iTunes Converter - Add MOV to iTunes Free with FFmpeg

However, you might prefer software, but you haven’t tried to convert MOV to iTunes by using commands. It’s a free software converter that includes programs and libraries as the main tool. This software was invented in 2000 by Fabrice Bellard, and the software developers will release new technologies to improvise their stage to top hit every 3 months. With it, you can convert any file format to another file format as you need. I want to bring your notice of the MOV to iTunes conversion as much as I can.

Step 1. First, download the FFmpeg file, and it will get stored as a zip format. Now go for the run dialog box in your system and type cmd.

run ffmpeg

Step 2. You will get the command prompt and type as FFmpeg.

command ffmpeg

Step 3. If the above commands display – your installation is successful. Your installation gets completed, and you can run the software.

Step 4. Drop your source file and choose the output format as MP4(iTunes) and click on Encode, and then the conversion starts, and you can save the converted file.

encode mov to mp4 file

Part 3. Online MOV to iTunes Converter - Convert MOV to iTunes Online

For the best video converter online, we recommend using for MOV to iTunes conversion. It is very easy to use and no technical knowledge needed. Any person with prior knowledge of accessing the computer is fit enough. This is coming up for your trust in privacy and safety. In short, you can convert audio, video, adding subtitles, etc. in multiple tracking methods.

Open and click on the Browse… button to add mov video file from your computer.

Select the output format as Apple iPod/iTunes (.m4v).

choose apple itunes as output format

Click the Convert button to start converting MOV to M4V format. Once the conversion finishes, you'd get a download link as the image shows; click it to save the converted .m4v format.

convert mov to iTunes online


  • Applicable to all types of video or audio codecs.
  • No longer time for the conversion process.
  • Simple to use.


  • You can’t convert more than 250MB file size.
  • If the input file is wrong, you will get the message as the error occurred while converting.
  • More volumes of archive files are not suitable for this software.

After learning these 3 methods to convert MOV to iTunes compatible formats, you can follow their steps to import your MOV files to iTunes easily now. Wondershare UniConverter is always your best choice for its multiple functions, super fast converting speed, and high-quality output. Download and converting MOV for iTunes on Windows/Mac easily.

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